# Rodrigo Maroto Merino

> Consumer services digital business executive: e-commerce, digital product and growth. 15+ years across airlines, fintech and hospitality in Europe, LATAM and Southeast Asia. Based in Alicante, Spain; willing to relocate worldwide; EU work authorisation. Spanish (native), English (C1).

- Interactive CV (full detail, schema.org JSON-LD): https://rodrigo.consumerserviceshub.com/
- ATS-friendly CV (PDF): https://rodrigo.consumerserviceshub.com/rodrigo-maroto-merino-cv.pdf
- LinkedIn: https://linkedin.com/in/rodrigo-maroto-product-ecommerce
- GitHub: https://github.com/marotorod
- Consultancy: https://www.consumerserviceshub.com
- Contact: marotorod@gmail.com · WhatsApp +34 613 736 248 (https://wa.me/34613736248)

## Experience

- Chief E-commerce Officer, Spring Hotels Group (Jan 2026 - present). Reports to the CEO. EUR 50M+ direct channel (40% of group P&L); -23% departmental operating cost with AI; leading the digital workstream of the Mare Nostrum Resorts merger.
- Fractional E-commerce and Product Director, Consumer Services Hub (Sep 2024 - Dec 2025). PLAY Airlines: up to +12% look-to-book; CDP stack at 95%+ data accuracy; loyalty work for PLAY and FLYR.
- General Manager, E-commerce and Product B2C, CTOS Data Systems, Kuala Lumpur (Jan 2022 - Jul 2024). Full D2C P&L; +52% revenue YoY at 70%+ gross margin; subscription pivot; +21% subscription sales via automation; team 2 to 14.
- Vice President, E-commerce and Product B2C, Experian, Bogotá (May 2020 - Jan 2022). +67% revenue, +385% EBITDA YoY; churn 28% to 18%; 8M users, 160K+ paying subscribers; 38 FTEs.
- Head of E-commerce and Digital Channel B2C, Avianca Airlines, Bogotá (May 2018 - Apr 2020). USD 800M digital P&L; +14% digital revenue YoY; +30% look-to-book; Branded Fares; API replatforming on Amadeus and AEM.
- Head of E-commerce B2C, Room Mate Hotels, Madrid (Aug 2017 - Mar 2018). +19% direct booking revenue YoY.
- E-commerce Product Owner, Iberia Express (IAG), Madrid (Jan 2013 - Jun 2017). New site in 9 months: +15% conversion, +33% ticket sales; Club Express loyalty to 2M members; +25% organic acquisition.

## Projects

- ParityHawk (https://parityhawk.com): price parity tracker for airlines, transport operators and hotels.
- Piezable (https://piezable.com): marketplace for new and used spare parts, starting with baby strollers in Spain and Portugal.
- Hidden Job Market Radar (https://github.com/marotorod/hidden-job-market-radar): open-source Claude skill for senior job seekers.

## Education and certifications

- Master's, Digital Product Management, The Hero Camp (2016-2017); Bachelor, Graphic Design and Multimedia, IE University (2008-2011); Executive Entrepreneurship Programme, Banco Santander (2011-2012).
- Claude 101, Anthropic Claude Academy (2026); Certified Scrum Product Owner (2018); Six Sigma Process Optimisation (2024).